Oxidation of Þ-bromo mandelic acid by Isoquinolinium chlorochromate (IQCC) has been investigated kinetically in aqueous acetic acid medium in presence of H2SO4. The reaction showed first-order dependence with respect to both oxidant and H + ion. The fractional-order was derived for substrates. The retarding effect of dielectric constant of the medium on rate has been observed. A plausible mechanism with stoichiometry (1: 1) for the complex reaction involving the C-C bond cleavage consistent with the experimental data has been formulated.