“…Part of the power of the poker bluffing business analogy made famous by Carr's Harvard Business Review article (Carr, 1968) derives from the fact that poker would lack much of its purpose or strategy if bluffing were not permissible (Cooper et al, 2016, p. 2). Since Carr, there has been significant critique of the business as poker analogy (Solomon, 1992;Varelius, 2006;Radoilska, 2008;von Kriegstein, 2019;Sinnicks, 2021a). In particular, Koehn points out that the strength of arguments from analogy can only be as strong as the analogic relationship itself (Koehn, 1997).…”