P‐128: Improved Picture Quality on Analog Dual‐Data Type Multi‐Domain Polymer Sustained Alignment LCD Technology

Abstract

The conventional analog dual-data type pixel has the same voltage relation for RGB sub-pixels, which induces yellowish color shift. Therefore, a new approach to create individual RGB sub-pixel voltage relations was proposed. By the optimized individual RGB sub-pixel design, we improve color-washout without suffering yellowish color-shift effect.

P‐93: Skin Color in Side View Improvement via a Novel ITO Slit Design

“…Moreover, polymer sustained alignment (PSA) cell technology with superior cell transmittance and response time was developed [2] and has been widely adopted in mass production [3]. The side-view gamma distortion of the 4domain pixel causes significant color shift at large viewing angles, which induces the phenomenon of color washout [4][5][6][7][8], especially perceivable for human-skin colors. The skin color mostly appears in movies, advertisements and dramas, and the skin-color difference is easily recognized due to the human impression.…”