This paper presents a novel single sustain PDP with a high voltage address driver (Hi‐AD) that has an address supply voltage equal to the sustain voltage and does not change wall voltage on the address electrode side during sustain periods. The Hi‐AD system reduced the luminance degradation to only 1% after 1000 hours. A power consumption in an all black display condition for the Hi‐AD system is 28 % less than that for a conventional dual sustain system.