Omnichannel Branding 2018
DOI: 10.1007/978-3-658-21450-0_3
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P2P Mobile Payments: Investigating the Factors of Adoption Among Students in Germany

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Cited by 8 publications
(5 citation statements)
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“…This variable is also considered the most impactful in adopting new technology. Further, Kleivene (2018) claims that perceived ease of use impacts self-efficacy and instrumentality simultaneously and affects the intention to adopt, and efficacy has been considered a motivation factor. Thus, this motivation directly impacts the intention to adopt, though perceived ease of use could also be individually assessed as an instrument to influence the intention.…”
Section: Perceived Trustmentioning
confidence: 99%
“…This variable is also considered the most impactful in adopting new technology. Further, Kleivene (2018) claims that perceived ease of use impacts self-efficacy and instrumentality simultaneously and affects the intention to adopt, and efficacy has been considered a motivation factor. Thus, this motivation directly impacts the intention to adopt, though perceived ease of use could also be individually assessed as an instrument to influence the intention.…”
Section: Perceived Trustmentioning
confidence: 99%
“…Also, demographic information is also collected. The research is concluded on strong positive correlation between customer relationship, brand image and loyalty [13].…”
Section: Literature Reviewmentioning
confidence: 93%
“…Past studies are focused on several theories, namely “Technology acceptance model” (TAM), “Unified theory of acceptance and use of technology” (UTAUT), “Innovation diffusion theory” (IDT), “Theory of reasoned action” (TRA) in examining the attitude, intentions and adoption of M-payment (Giovanis et al. , 2021; Kleivene, 2018; Leong et al. , 2020; Sinha et al.…”
Section: Theoretical Background Proposed Research Model and Hypothese...mentioning
confidence: 99%
“…This research is based on the integrated TAM (Davis, 1985) and SOR model (Robert and John, 1982) to examine the hypothesized relations. Past studies are focused on several theories, namely "Technology acceptance model" (TAM), "Unified theory of acceptance and use of technology" (UTAUT), "Innovation diffusion theory" (IDT), "Theory of reasoned action" (TRA) in examining the attitude, intentions and adoption of M-payment (Giovanis et al, 2021;Kleivene, 2018;Leong et al, 2020;Sinha et al, 2019). Further, Anouze and Alamro (2019) established that TAM yields limited behavioral explanations.…”
Section: Theoretical Background Proposed Research Model and Hypothese...mentioning
confidence: 99%