Package Design Determining Young Purchasers ‘Buying Decision: A Cosmetic Packaging Case Study on Gender Distinction

Ritnamkam, Siripuk; Sahachaisaeree, Nopadon

doi:10.1016/j.sbspro.2012.03.359

Cited by 9 publications

(10 citation statements)

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“…The effect of brand packaging was included in the natural product purchase intention (or purchase decision) model in a few existing studies (Wang et al, 2022; Gadioli et al, 2013; Ritnamkam & Sahachaisaeree, 2012). Brand packaging, such as packaging design and labeling (printed information), are external factors that may affect the purchase intention model.…”

Section: Theoretical Foundation and Hypothesis Developmentmentioning

confidence: 99%

“…Brand packaging, such as packaging design and labeling (printed information), are external factors that may affect the purchase intention model. Furthermore, it refers to the determines related to the product package aspects that influence consumers' intention to purchase the targeted products (Imiru, 2017; Ritnamkam & Sahachaisaeree, 2012). Natural packaging design (NPD) refers to the design technology and design parameters of the brand packaging that stimulate consumers' senses, including packaging color, texture, and material (Shukla et al, 2022; Gadioli et al, 2013; Ritnamkam & Sahachaisaeree, 2012).…”

Section: Theoretical Foundation and Hypothesis Developmentmentioning

confidence: 99%

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Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

Najm

Salih

Fazry

et al. 2023

Journal of Sensory Studies

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The trends for health and pro-environmental behaviors led to motivating consumers' attention to use natural skincare products. Purchase intention for natural skincare products can be influenced by several environmental, behavioral, and external factors. In line with global trends, the current study aims to determine the moderated mediation path in the relationship between the aspects of natural packaging of natural skincare products (environmental concerns, packaging design, and printed information), and the intention to purchase natural skincare products purchase intention.A web-based survey was used to gather quantitative data from a convenience sample of 330 participants from Klang Valley, Malaysia. The study outcomes revealed that personal attitude significantly mediated the effect of environmental concerns, natural packaging design, and package printed information on purchase intention. Most importantly, the product safety certificate had a significant moderated mediation effect on the model of environmental concerns, natural packaging design, and purchase intention for natural skincare products. The results contributed to the information and recommendations for stakeholders to consider the packaging factors and safety certificates in the purchase behavior models in promoting the natural skincare products' marketing and industry. Practical ApplicationThe significance of the study lies in the linkage of graphic design to sustainability and marketing management research.

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Section: Theoretical Foundation and Hypothesis Developmentmentioning

confidence: 99%

Section: Theoretical Foundation and Hypothesis Developmentmentioning

confidence: 99%

Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

Najm

Salih

Fazry

et al. 2023

Journal of Sensory Studies

View full text Add to dashboard Cite

show abstract

“…The purchase decision is an action taken by consumers to choose one of several alternative choices in buying a product in the form of goods or services (Dabhilkar, 2011;Ritnamkam & Sahachaisaeree, 2012;Sheats, Middlestadt, Ona, Juarez, & Kolbe, 2013). In purchasing decisions, every consumer has a strategy to get superior products in accordance with satisfaction and desires.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Product Quality and Price on Purchasing Decisions at Mitraindo South Tangerang Online Shop

Akbar

2020

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This study aims to determine the effect of product quality and price on purchasing decisions at Mitraindo South Tangerang Online Shop. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study product quality significantly influence purchasing decisions by 40.3, the hypothesis test obtained tcount> ttable or (7.974> 1.986). Price significantly influences the purchase decision of 38.0%, the hypothesis test is obtained tcount> ttable or (7.594> 1.986). Product quality and price simultaneously have a significant effect on purchasing decisions of 49.0%, the hypothesis test is obtained Fcount> Ftable or (44,626> 2,700)

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“…The role of packaging in determining a product's success is gaining in importance, so that cosmetic companies need to resort to innovations in shape and design that differentiate their products from their competitors (Ritnamkam & Sahachaisaeree, ).…”

Section: Introductionmentioning

confidence: 99%

Influence of packaging and product information on consumer perception of cosmetic creams—A case study

Gámbaro

Roascio

Boinbaser

et al. 2017

Journal of Sensory Studies

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The influence of packaging and packaging elements on consumer perception of cosmetic creams was studied. Two groups, each consisting of 100 respondents, rated five face skin care creams (one of which was imported) and evaluated the unpackaged and the packaged product, respectively. Respondents rated each sample in terms of overall liking and provided a description of sample attributes by means of a check‐all‐that‐apply (CATA) question. Packaging elements like product composition, product information, and brand image influenced both overall liking ratings and the choice of attributes used by respondents to describe the samples. Interestingly, the sheer presence of certain packaging elements elicited mention of a greater number of attributes, which were not always claimed on the packaging. These results clearly suggest a stimulating effect of packaging on the perception of consumers. Practical applications This work provides information about the importance of packaging in consumers' perception of cosmetic creams. Packaging may provide information that leads consumers to focus on certain sensory attributes of products (such as odor and texture) even when these are not claimed explicitly. The choice of packaging elements can lead to either an improved or an impoverished appraisal of a cream's attributes and ultimately determine its commercial acceptability.

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Package Design Determining Young Purchasers ‘Buying Decision: A Cosmetic Packaging Case Study on Gender Distinction

Cited by 9 publications

References 0 publications

Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

The Influence of Product Quality and Price on Purchasing Decisions at Mitraindo South Tangerang Online Shop

Influence of packaging and product information on consumer perception of cosmetic creams—A case study

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