2017
DOI: 10.1177/2051570716685524
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Package graphic design and innovation: A comparative study of Bordeaux and Barossa wine visual codes

Abstract: This research investigates the introduction of innovative designs through content and semiotic analyses of the visual codes of two wine regions: one known to be traditional (Bordeaux) and the other to be innovative (Barossa Valley). The content analysis indicates that the Australian wines differentiate themselves by choosing various themes and styles of illustration, while still conforming to the dominant visual codes for the layout, composition, typefaces and colours. Furthermore, the semiotic analysis shows … Show more

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Cited by 14 publications
(9 citation statements)
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References 72 publications
(101 reference statements)
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“…In particular, research on generational marketing (Guillemot, 2018) could consider the influence of advertising music recency on message comprehension and intergenerational transmission of practices. Research on innovation and product design (Celhay et al, 2017) could also investigate whether some MCs can induce innovation, such as music recency or music complexity. Finally, research on country of origin effects could explore the effects of the culture of the music subgenre on the perception of brand culture.…”
Section: Limitations and Future Researchmentioning
confidence: 99%
“…In particular, research on generational marketing (Guillemot, 2018) could consider the influence of advertising music recency on message comprehension and intergenerational transmission of practices. Research on innovation and product design (Celhay et al, 2017) could also investigate whether some MCs can induce innovation, such as music recency or music complexity. Finally, research on country of origin effects could explore the effects of the culture of the music subgenre on the perception of brand culture.…”
Section: Limitations and Future Researchmentioning
confidence: 99%
“…En particulier, la recherche sur le marketing générationnel (Guillemot, 2018) pourrait considérer l’influence de la récence de la musique publicitaire sur la compréhension des messages et la transmission intergénérationnelle des pratiques. Des recherches sur l’innovation et le design des produits (Celhay et al, 2017) pourraient également déterminer si certains CMs peuvent induire la notion d’innovation. Enfin, la recherche sur les effets du pays d’origine pourrait explorer les effets de la culture du sous-genre musical sur la perception de la culture de marque.…”
Section: Discussion Généraleunclassified
“…The design and production of wine labels has become a burgeoning industry with increased interest and expansion in the consumption of wine in the United States and around the world (Bosker, 2017). This topic has recently been explored from a variety of perspectives, including consumer research (Celhay and Remaud, 2018), graphic design (Celhay et al, 2017), and semiotic analysis (Konig and Lick, 2014). Our research project was designed to expand the analytical procedures for understanding the multimodal aspects of wine labels, and provide researchers with an all too infrequent look into the reflective processes needed to adapt the research design and procedures utilized in an actual study.…”
Section: Why Study Wine Labels?mentioning
confidence: 99%