Road condition affects the operations and costs of vehicle using the infrastructure. Various Vehicle Operating Cost (VOC) models provide an indication of road roughness effects on fuel consumption, additional damage to vehicle and tire wear. These models do not include the effect of road conditions on the condition and potential damage of transported freight. These potential damages are mostly limited through the use of improved vehicle technologies or packaging. In the agricultural transportation situation, it is often found that packaging is not a solution to the problem as the use of older vehicle technology operated on mostly rural roads with lower riding quality levels is a main contributor to the problem. This paper evaluates the quantified effects of riding quality on low volume roads on selected damage levels of tomatoes in California. The paper is partly based on a study focusing on Vehicle-Pavement Interaction and its effects on the broader California economy. Vehicle responses to road conditions were measured during operations on a range of rural routes. Laboratory experiments were developed to replicate the dominant vibrations of the trucks, and to measure the stresses that tomatoes typically undergo at these vibration levels. The damage and failure levels for the tomatoes during transportation were determined, and these damage levels used to calculate typical costs to the agricultural suppliers due to road conditions. The problem could thus be quantified, and input data provided for a cost/benefit evaluation of the potential maintenance/improvement of the various routes typically used to transport the tomatoes.Steyn et al.