We consider a generalized logistic equation driven by the Neumann pLaplacian and with a reaction that exhibits a superdiffusive kind of behavior. Using variational methods based on the critical point theory, together with truncation and comparison techniques, we show that there exists a critical value λ * > 0 of the parameter, such that if λ > λ * , the problem has at least two positive solutions, if λ = λ * , the problem has at least one positive solution and it has no positive solution if λ ∈ (0, λ * ). Finally, we show that for all λ λ * , the problem has a smallest positive solution.