The combination of aryl bromides, allylbenzene, base and a palladium catalyst usually results in a Heck reaction. Herein we combine these same reagents, but override the Heck pathway by employing a strong base. In the presence of LiN(SiMe3)2, allylbenzene derivatives undergo reversible deprotonation. Transmetallation of the resulting allyllithium intermediate to LPdAr(Br) and reductive elimination provide the 1,1-diarylprop-2-enes, which are not accessible via the Heck reaction. The regioselectivity in this deprotonative cross-coupling process is catalyst-controlled and very high.