Molecular photoswitches enable reversible external control of biological systems,n anomachines,a nd smart materials.T heir development is driven by the need for low energy (green-red-NIR) light switching, to allow non-invasive operation with deep tissue penetration. The lackofclear design principles for the adaptation and optimization of such systems limits further applications.Here we provide adesign rulebook for tetra-ortho-chloroazobenzenes,a ne merging class of visible-light-responsive photochromes,byelucidating the role that substituents play in defining their key characteristics:a bsorption spectra, band overlap,p hotoswitching efficiencies,a nd half-lives of the unstable cis isomers.This is achieved through joint photochemical and theoretical analyses of arepresentative library of molecules featuring substituents of varying electronic nature.Aset of guidelines is presented that enables tuning of properties to the desired application through informed photochrome engineering.