Palliative Care TikTok: Describing the Landscape and Explaining Social Media Engagement

Easwar, Sanjana; Alonzi, Sarah; Hirsch, Joseph; Mossman, Brenna; Hoerger, Michael

doi:10.1089/jpm.2022.0250

Cited by 5 publications

(2 citation statements)

References 15 publications

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“…Six studies 12 46 50 54 55 58 explored the quality and features of online resources using social media. Three of them 12 55 58 summarised video resources on YouTube and one research study 54 explored short-form videos on TikTok. One study 50 compared the resources available on YouTube, Facebook and Twitter and identified that YouTube was able to provide valuable insights into examining palliative care resources.…”

Section: Resultsmentioning

confidence: 99%

“…Some of these studies 12 50 attempted to identify how palliative care was portrayed in social media videos and they found most resources were consistent with the current definition of palliative care. Two studies 54 58 attempted to explore the relationship between resource features, for example, author characteristics and content type and public engagement (eg, the number of views, ‘likes’ and ‘forwards’) to inform the future development of online resources. One study 46 described the different types of social support in a hospice online community and found emotional support was higher than informational support.…”

Section: Resultsmentioning

confidence: 99%

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Social media for palliative and end-of-life care research: a systematic review

Wang,

Koffman,

Gao

et al. 2024

BMJ Support Palliat Care

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BackgroundSocial media with real-time content and a wide-reaching user network opens up more possibilities for palliative and end-of-life care (PEoLC) researchers who have begun to embrace it as a complementary research tool. This review aims to identify the uses of social media in PEoLC studies and to examine the ethical considerations and data collection approaches raised by this research approach.MethodsNine online databases were searched for PEoLC research using social media published before December 2022. Thematic analysis and narrative synthesis approach were used to categorise social media applications.Results21 studies were included. 16 studies used social media to conduct secondary analysis and five studies used social media as a platform for information sharing. Ethical considerations relevant to social media studies varied while 15 studies discussed ethical considerations, only 6 studies obtained ethical approval and 5 studies confirmed participant consent. Among studies that used social media data, most of them manually collected social media data, and other studies relied on Twitter application programming interface or third-party analytical tools. A total of 1 520 329 posts, 325 videos and 33 articles related to PEoLC from 2008 to 2022 were collected and analysed.ConclusionsSocial media has emerged as a promising complementary research tool with demonstrated feasibility in various applications. However, we identified the absence of standardised ethical handling and data collection approaches which pose an ongoing challenge. We provided practical recommendations to bridge these pressing gaps for researchers wishing to use social media in future PEoLC-related studies.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Social media for palliative and end-of-life care research: a systematic review

Wang,

Koffman,

Gao

et al. 2024

BMJ Support Palliat Care

View full text Add to dashboard Cite

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What Does “Palliative” Mean? Sentiment, Knowledge, and Public Perception Concerning Palliative Care on the Internet since the COVID-19 Pandemic

Peters,

Heckel,

Breindl

et al. 2024

Palliative Medicine Reports

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Airbnb on TikTok: Brand Perception Through User Engagement and Sentiment Trends

Marti-Ochoa,

Martin-Fuentes,

Ferrer-Rosell

2024

Social Science Computer Review

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This study delves into Airbnb’s brand presence on TikTok by analyzing textual content in posts, and human audio in videos. This approach aims to decipher the brand narrative and gauge user engagement. In the dynamic realm of social media marketing, TikTok has emerged as a key platform in shaping brand perception. This research specifically concentrates on Airbnb’s content, distinguishing between official narratives and user-generated content (UGC). Notably, themes of “Travel” dominate official posts, contrasting with “Real Estate” and “Business” in UGC. The methodology employed involves advanced data collection techniques, including web scraping for textual data and artificial intelligence for transcribing human audio to text. The findings reveal that UGC commands greater engagement and volume compared to Airbnb’s own brand content, underscoring the increasing significance of user involvement in brand storytelling. An analysis of the study results is conducted using linguistic natural processing (LNP) for the sentiment base, and the vector space model for emotion analysis. Sentiment analysis reveals a predominance of the emotion “happiness” and a significant presence of “surprise” in the posts, both of which are critical for audience engagement. Moreover, the study indicates a high approval rate for Airbnb-related content, reflecting a positive reception of the brand. Additionally, the research observes that influencers, particularly nano influencers, have higher engagement rates, indicating that their authenticity and relatability appeal especially to Generation Z audiences. This study not only sheds light on the intricate relationship between brand narrative, user engagement, and sentiment on TikTok but also offers valuable insights into effective brand image construction and propagation in the digital era, highlighting the importance of diverse emotions in enhancing audience engagement.

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Palliative Care TikTok: Describing the Landscape and Explaining Social Media Engagement

Cited by 5 publications

References 15 publications

Social media for palliative and end-of-life care research: a systematic review

Social media for palliative and end-of-life care research: a systematic review

What Does “Palliative” Mean? Sentiment, Knowledge, and Public Perception Concerning Palliative Care on the Internet since the COVID-19 Pandemic

Airbnb on TikTok: Brand Perception Through User Engagement and Sentiment Trends

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