Pandemic and Õen Consumption in Japan: Deliberate Buying to Aid the Seller

Mizukoshi, Kosuke; Hidaka, Yuichiro

doi:10.23860/mgdr-2020-05-03-03

Cited by 2 publications

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…One of the new consumer values that have rapidly spread in Japan during COVID-19 is aid consumption behaviour, called ōen consumption (Mizukoshi & Hidaka, 2020). Aid consumption is a prosocial behaviour that supports businesses through product purchases and has been widely used in Japan since the 2011 Great East Japan Earthquake (Stanislawski et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

The Impact of Materialism and Well-being on Buycotts

Mizukoshi

2023

Journal of Creating Value

Self Cite

View full text Add to dashboard Cite

This study identifies materialism and well-being as the determinants of buycott behaviour. A buycott is a form of prosocial behaviour that supports the targets through purchasing behaviour, contrary to boycotts, and is a new form of value creation in society. Value creation in marketing goes beyond prices and profitability but includes doing social good and improving well-being as a co-creation phenomenon with customers. A buycott is also more than just consumption behaviour; it is the behaviour of consumers who support and aid companies and is a co-creation of new social value. Although it is expected to be related to materialism because it involves consumption behaviour, the relationship has not yet been discussed. This study examines the possibility that materialism, altruism and well-being promote not only charity behaviour intentions but also buycotts and boycotts. By using Structural Equation Modelling based on Japanese data, where buycott studies have not been widely conducted, this article generalizes previous studies and clarifies the relationship between materialism and prosocial behaviour. The findings reveal that while materialism promotes charity, buycotts and boycotts, it does not necessarily affect buycotts via well-being. This indicates the relationship between materialism and buycotts and demonstrates the differences between buycotts and charity as prosocial behaviour.

show abstract

Section: Introductionmentioning

confidence: 99%

The Impact of Materialism and Well-being on Buycotts

Mizukoshi

2023

Journal of Creating Value

Self Cite

View full text Add to dashboard Cite

show abstract

Post-Pandemic Futures: Balancing Technological Optimism with Sociocultural Fairness

Atik

Dholakia

Özgün

2023

Global Business Review

View full text Add to dashboard Cite

The COVID-19 pandemic has profoundly affected the geopolitical and sociocultural global systems. Despite massive setbacks, technological advancement has been a driving socio-economic force during the pandemic. In this study, we examine the future prospects associated with politico-cultural, socio-communal and techno-economic trends through a review of both scholarly literature and news sources. We aim to contribute to the current debates by offering a conceptual analysis that identifies the techno-economic trends as moving in ameliorative directions while the socio-political-cultural trends are moving in harmful directions, in terms of social justice and equitable development. The positive effects of technology over the lives of workers and consumers have become tangible particularly in the fields of communications and biotechnology, yet technological developments also enable large scale dissemination of misinformation and generate isolation and inequity. Public policymakers and private entities must boost their efforts for accelerating the positive changes that technologies can bring forth, and curbing their negative effects, in order to alleviate poverty and reduce inequity-worsening tendencies unleashed by the pandemic.

show abstract

Pandemic and Õen Consumption in Japan: Deliberate Buying to Aid the Seller

Cited by 2 publications

References 0 publications

The Impact of Materialism and Well-being on Buycotts

The Impact of Materialism and Well-being on Buycotts

Post-Pandemic Futures: Balancing Technological Optimism with Sociocultural Fairness

Contact Info

Product

Resources

About