2023
DOI: 10.1177/17480485221139440
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Pandemic populism and permanent campaigning: How Central American presidents build political legitimacy on Facebook

Abstract: This article examines how Carlos Alvarado and Nayib Bukele, presidents of Costa Rica and El Salvador, respectively, employed Facebook throughout 2020 to communicate about the COVID-19 pandemic. The study draws on content analysis of 1584 posts made by both presidents on Facebook throughout 2020. The article argues that Alvarado and Bukele turned the pandemic into a means to build political legitimacy in their specific political context through two main strategies: populist communication and permanent campaigni… Show more

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