Pandemics and consumer well‐being from the Global South

Das, Arindam; Chaudhuri, Himadri Roy

doi:10.1111/joca.12437

Cited by 7 publications

(4 citation statements)

References 69 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Although there have been attempts at analyzing sustainable consumption culture to probe consumer agency and sovereignty [107], such research lacks the critical focus in measuring the power dynamics between the neocolonial forces and the subaltern groups. Consumption from the margin, especially from the Global South, is an important critical topic of discussion in academia [108]. The sustainability angle in the subaltern consumer culture and the associated resistances are novel in this research.…”

Section: Discussionmentioning

confidence: 97%

Consumption Culture and Critical Sustainability Discourses: Voices from the Global South

Das

Albinsson

2023

Sustainability

Self Cite

View full text Add to dashboard Cite

Our qualitative critical research intends to examine the meta-normative features of the sustainability discourse of the marginalized Global South through sociological critique of (neo)colonial and anti-sustainable consumption. Using a critical lens, we discuss two community performances of sustainable consumer culture from the Global South to highlight the subversive consumption performances in the Global South market, which has the potency to ontologically denaturalize the Global North market’s standard-normalized Western discourses of sustainability that tend to legitimize social inequalities and the seizing of agency by marginalized consumers of subsistence marketplace. The article contributes to both sustainability and consumer culture literature by proposing a new research agenda: the way sustainable consumption culture projects and negotiates identity in the Global South, especially at the margin. We highlight how traditional sustainable prosumption of subaltern subjects of the Global South resists power practices promulgated by Western capitalism, neoliberalism, and neocolonization.

show abstract

Section: Discussionmentioning

confidence: 97%

Consumption Culture and Critical Sustainability Discourses: Voices from the Global South

Das

Albinsson

2023

Sustainability

Self Cite

View full text Add to dashboard Cite

show abstract

“…The scope of the COVID‐19 pandemic has had a broad, global impact with extreme health, economic, and social consequences. Due to the recency of the pandemic, important commentaries exist (e.g., Crockett & Grier, 2021; Das & Chaudhuri, 2022; Hamilton, 2021; Hill, 2020; Minton, 2022; Pradhan, 2022; Whitler et al, 2021; see Scott, Martin, et al, 2020a; Scott, Rozin, & Small, 2020b for a longer list of commentaries), but research is scarce. The research that does exist alludes to individual differences potentially playing an important role in affecting consumer behaviors.…”

Section: Discussionmentioning

confidence: 99%

The role of response efficacy and risk aversion in promoting compliance during crisis

Thomas

Mirahmad

Kemper

2022

Journal of Consumer Affairs

View full text Add to dashboard Cite

This research examines consumers' compliance with behaviors that focus on preventing the spread of COVID‐19. Drawing on Protection Motivation Theory and research on efficacy, we find that, during a pandemic, consumers who have higher perceptions of response efficacy are less likely to engage in risky consumption behaviors (Study 1) and more likely to engage in protective consumption behaviors (Study 2). This effect is moderated by risk aversion, such that as risk aversion increases, COVID‐compliant behaviors increase even when consumers do not believe in their ability to effectuate change. Further, the relationship between response efficacy and COVID‐compliant behaviors is mediated by anticipated guilt. Importantly, these constructs are relevant beyond the COVID‐19 pandemic. As situations like drought, rising sea levels, and infectious diseases persist, consumers will continually be asked to sacrifice for their own wellbeing and the wellbeing of others. Thus, we discuss implications for policymakers.

show abstract

“…Meanwhile, altruism and altruistic behaviours contribute to well-being, an aspect of mental and physical health (Schwartz et al, 2008). After the pandemic, it has been said that it is necessary to improve well-being through the development of altruistic and active consumers (Das & Chaudhuri, 2022). We prepare two hypotheses from previous studies.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

The Impact of Materialism and Well-being on Buycotts

Mizukoshi

2023

Journal of Creating Value

View full text Add to dashboard Cite

This study identifies materialism and well-being as the determinants of buycott behaviour. A buycott is a form of prosocial behaviour that supports the targets through purchasing behaviour, contrary to boycotts, and is a new form of value creation in society. Value creation in marketing goes beyond prices and profitability but includes doing social good and improving well-being as a co-creation phenomenon with customers. A buycott is also more than just consumption behaviour; it is the behaviour of consumers who support and aid companies and is a co-creation of new social value. Although it is expected to be related to materialism because it involves consumption behaviour, the relationship has not yet been discussed. This study examines the possibility that materialism, altruism and well-being promote not only charity behaviour intentions but also buycotts and boycotts. By using Structural Equation Modelling based on Japanese data, where buycott studies have not been widely conducted, this article generalizes previous studies and clarifies the relationship between materialism and prosocial behaviour. The findings reveal that while materialism promotes charity, buycotts and boycotts, it does not necessarily affect buycotts via well-being. This indicates the relationship between materialism and buycotts and demonstrates the differences between buycotts and charity as prosocial behaviour.

show abstract

Pandemics and consumer well‐being from the Global South

Cited by 7 publications

References 69 publications

Consumption Culture and Critical Sustainability Discourses: Voices from the Global South

Consumption Culture and Critical Sustainability Discourses: Voices from the Global South

The role of response efficacy and risk aversion in promoting compliance during crisis

The Impact of Materialism and Well-being on Buycotts

Contact Info

Product

Resources

About