phenomenon is based on the background of authoritarianism, aggressiveness and, at the same time, the pursuit of social acceptance and acceptance, sacrifice of their own interests, an attempt to help others at their own expense, to be positive for the society.The positive qualities of the "Self" -concept of chemical addicts are of an imaginary nature and are an "external mask" of crowding out the fact of the marginality of addiction.The leading pattern of the "Self" -concept is the emotional-polar type of personality, resulting in a distorted motivational sphere, semantic accents are shifted, and they are largely determined by the relationship with the surrounding world.For the system of attitudes of chemical addicts characterized the atypical formation of subject-subjective emotional stereotypes to close women: the mother, the wife / girlfriend, based on the devaluation of the social status of the mother, having an extension in magnifying negative qualities of the partner in relation to positive qualities, which allows to make an assumption of a devaluation of socially acceptable grounds through the unconscious awareness of the stigmatized attitude of society towards the marginality of their behavior.The study of the relationship between the features of the "Self" -concept and the system of attitudes between addicts made it possible to identify reliable correlations. The relationship between the individual attitudes towards the wife / girlfriend and the content characteristics of the "Self"-concept ("Who am I?") can be interpreted as traction from addicts before the transfer of guilt to a partner. The interrelation of subjective attitudes correlates with the self-esteem of the subjects and is expressed in reliable connections of average strength with the results of "Who am I?" And "Self"real. Established strong connection of the meaningful characteristic of the "Self"concept -"Self"-real with the system of individual attitudes towards the mother and "Perfect" woman can be interpreted as the failure of the model "Perfect" women of addicts, given the weak links between different assessment scales, indicating the desire to find a partner, not similar to either the mother or the "perfect" way that can be interpreted as the deliberate search for a disadvantageous party to justify its addictive behavior.