Paradox and the Consumption of Authenticity through Reality Television

Rose, Randall L.; Wood, Stacy

doi:10.1086/432238

Cited by 370 publications

(324 citation statements)

References 21 publications

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“…Authenticity has been shown to carry value for individuals in a wide variety of domains, including art (Fine 2004), music (Peterson 1997;Grazian 2005;Lena 2012), wine (Beverland 2005a;2009;Goode 2011), automobiles (Leigh, Peters, and Shelton 2006), tourist attractions (Grayson and Martinec 2004;Wang 1999), food and dining (Carroll and Wheaton 2009), celebrity memorabilia (Newman, Diesendruck, and Bloom 2011), fairs and holiday markets (Castéran and Roederer 2013), and even reality television (Rose and Wood 2005), among many others. Recent empirical studies demonstrate that individuals typically rate more highly those producers perceived to be authentic , and they are also willing to pay more for authentic products (O'Connor, Carroll, and Kovács 2016).…”

mentioning

confidence: 99%

The Perils of Proclaiming an Authentic Organizational Identity

Kovács¹,

Carroll²,

Lehman³

2017

SocScience

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An emerging body of research consistently demonstrates that individuals in developed consumer markets value authenticity. But how individuals respond to organizations that tout their identities as authentic is not so well understood. We argue that organizational attempts at explicitly proclaiming their own identity as authentic will generally be regarded by individuals with skepticism and devaluation. Across two studies with different research designs, we find consistent empirical evidence that individuals devalue organizations making identity self-claims of authenticity. The first study analyzed authenticity claims made in the texts of menus from 1,393 restaurants in Los Angeles and their corresponding 450,492 online consumer reviews recorded from 2009 to 2016. The second study used a controlled, minimalistic experimental setting with fictitious restaurant menus that examined reactions to generic authenticity self-claims. The findings illuminate how individuals respond to organizational identity claims about authenticity and raise interesting questions about other types of identity claims.

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confidence: 99%

The Perils of Proclaiming an Authentic Organizational Identity

Kovács¹,

Carroll²,

Lehman³

2017

SocScience

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“…Whilst previous authors (Baudrillard, 1983;Rose and Wood, 2005) have suggested that authenticity is either simulated (hyper-real or hyper-authentic) or that authenticity can be recognised using icons or indexes (See Grayson and Martinec, 2004) the findings here suggest that whilst the preparation and investment individuals made for the prom were largely motivated by a commonly shared hyperreality, icons or cues were also central to how 'real' or genuine the consumers perceived the prom to be. Where cues were absent e.g.…”

Section: Discussionmentioning

confidence: 48%

“…the lack of an organising committee or insufficient detail regarding the ritual script (See Rook, 1985) disappointment was expressed in the experiential authenticity (Cohen, 1979). Although there was some evidence of reflexivity particularly in the ability to recognise mediated versions of this ritual event, supporting Rose and Wood's (2005) notion of hyperauthenticity, the artefacts or cues were fundamental to a genuine (re) creation of the prom.…”

Section: Discussionmentioning

confidence: 99%

“…The inability of consumers to distinguish between fantasy and reality suggests that simulation can be substituted for genuine experience. Rose and Wood (2005) are proponents of this theory although they posit consumers can be reflexive when considering their experiences and suggest 'hyperauthenticity' is a more appropriate term than 'hyper-reality'. Conversely, Grayson and Shulman (2000) suggest that consumers can differentiate between the authentic and the inauthentic with Grayson and Martinec (2004) providing attributes (indexes and icons) that influence the process of authenticity.…”

Section: Introductionmentioning

confidence: 99%

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Performing the high-school prom in the UK: Locating authenticity through practice

Tinson

Nuttall

2011

Journal of Marketing Management

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The purpose of this study was threefold: to develop an understanding of the appropriation of the US High School Prom in the UK and more importantly to generate an insight into the producers and consumers of such an event; to establish if the performance of the prom is hyper-real or if there is an awareness of the authentic or inauthentic elements of this ritual and finally to ascertain local interpretation of authenticity and glocal practice. The method used here was a qualitative approach employing 24 in-depth interviews with young adults (18-20 years) who had attended a prom in the UK in the last three years. The findings illustrated that the role and the social network of the individual was key to engagement with the High School Prom and also indicated a possible symbiosis of the strands of theory associated with authenticity. Diverse localised meanings of the prom performance were also identified. As the school prom is a growth market in the UK businesses should be aware of adolescents' desire for ownership of this event and should tailor their marketing accordingly. Key WordsAdolescence, Authenticity, Qualitative Research, Rituals, Organisation and Practice BiographiesDr Julie Tinson is a Senior Lecturer in Marketing at the University of Stirling where she principally teaches Consumer Behaviour and Marketing Communications. Her research interests include family decision making and consumer socialisation. She has published widely on consumer behaviour in relation to families and children and has recently written a book on how to research with children and adolescents. Consultancy includes work for Associa (NFU), Barclays Bank, Tpoll and Channel 4. Dr Peter Nuttall is a Lecturer in Marketing in the School of Management at the University of Bath. He teaches in the areas of international marketing and marketing communications and is also a visiting associate professor at Malta University. His publications have been focused primarily in the field of adolescent and young consumer behaviour. More specifically his research has explored the consumption and use of popular music as a means of expressing identity and the impact of family structure and peer group affiliation on this consumption behaviour. Consultancy work has centred on consumer market research in the charity and not-for-profit sector. 2

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“…Despite this, it is a striking omission that in creating their identity the consumer is acting as a designer, deploying many of the tools associated with design thinking. For example, consumers may transform the meaning of mundane objects (Belk, Wallendorf, & Sherry 1989), de-authenticate marketplace myths (Arsel & Thompson, 2011), create markets, shape market categories (Scaraboto & Fischer, 2013), generate and maintain communal structures (Schau, Muñiz, & Arnould, 2009) and negotiate paradoxes and suspend disbelief in order to authenticate marketplace offers (Grayson & Martinec, 2004;Rose & Wood, 2005).…”

Section: Design Processmentioning

confidence: 99%