Parasocial Relationships with Media Personae: Why They Matter and How They Differ Among Heterosexual, Lesbian, Gay, and Bisexual Adolescents

Bond, Bradley J.

doi:10.1080/15213269.2017.1416295

Cited by 75 publications

(78 citation statements)

References 39 publications

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“…However, PSI describes viewers’ short-time relationship perception that is limited to one episode of media viewing or exposure, PSR refers to “a more enduring relationship that a media user forms with a mediated performer” (Dibble et al, 2016, p. 21). PSR thus signals more enduring feelings of “connectedness that audiences have with media personae beyond momentary exposure” (Bond, 2018, p. 459). PSR applies well to the case of influencer-follower relationship.…”

Section: Factors In the Conceptual Modelmentioning

confidence: 99%

“…At the same time, previous studies often explored how media personae’s characteristics – such as similarity and attractiveness – predict the strength of PSR (e.g., Cohen, 2009; Bond, 2018). Studies have shown that viewers construct stronger PSR with media personae whom they consider to be alike and whom they deem as attractive (e.g., Giles, 2002; Tian and Hoffner, 2010; Bond, 2018). However, regarding the role of the two other dimensions of influencer credibility – expertise and trustworthiness – in the strength of PSR, little is known.…”

Section: Factors In the Conceptual Modelmentioning

confidence: 99%

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Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions

2019

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While social media influencers are gleaning increasing trust and investment from brands, advertisers, and followers, insights on the role of influencers in adolescents’ relationship formation and consumption behaviors are still rare. Drawing on the literatures of influencer content value, influencer credibility, parental mediation, and parasocial relationship (PSR), this study proposed a conceptual model that expounds the appeal of influencers among adolescents. To test the model, we administered an online survey – recruited in proportion to demographic quotas (i.e., age, gender and ethnicity) – among 500 United States adolescents (aged 10- to 19-years old) via Qualtrics panel. Results revealed that, the entertainment value of influencer-generated content, influencer expertise, trustworthiness, attractiveness, and followers’ perceived similarity to their favorite influencers, are positively related to the perceived PSR between adolescent followers and their favorite influencers, which in turn, are associated with adolescents’ materialistic views and purchase intentions. We also explored the role of parental mediation of adolescents’ social media use in their PSR with influencers. Results indicate that, neither active mediation nor restrictive mediation is related to the PSR between adolescents and influencers. Active mediation is negatively associated with adolescents’ materialism, whereas restrictive mediation is positively related to adolescents’ purchase intentions toward influencer-promoted products. This study proposed and tested a comprehensive conceptual model that accounts for the role of influencers in adolescent followers’ materialism and purchase intentions. This study yields three major theoretical contributions. First, it adopts and applies the concept of PSR from the literature of media psychology to explicate influencers’ appeal among adolescents, which lays a theoretical foundation for future research on the impact of influencers. Second, it advances the current literature on social media influencers by specifying key contributing factors for the development of adolescents’ PSR with influencers. Lastly, it explores the roles of the two facets of parental mediation – active and restrictive mediation – in the appeal of influencers among adolescents, which offers directions for future research of parental mediation in the influencer context.

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Section: Factors In the Conceptual Modelmentioning

confidence: 99%

Section: Factors In the Conceptual Modelmentioning

confidence: 99%

Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions

2019

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“…It would be useful to explore whether there is a similar association in other minority groups, such as the lesbian, gay, bisexual and transgender communities. There is some evidence to suggest that homosexual or bisexual individuals are more likely to select homosexual/bisexual media personae as their favourites, particularly those reporting loneliness in their own lives (Bond 2018), and that attachment to such celebrities can be a meaningful form of socialisation for this group.…”

Section: Directions For Future Researchmentioning

confidence: 99%

FANatics: Systematic literature review of factors associated with celebrity worship, and suggested directions for future research

Brooks

2018

Curr Psychol

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A 'culture of celebrity' began to emerge in the twentieth century, profoundly impacting the social world. Recent years have seen the publication of an increasing wealth of literature focusing on people who are enthralled with celebritiesoften to the point of obsessiontermed 'celebrity worshippers'. The current paper systematically reviews this literature to gain a comprehensive understanding of the various factors associated with celebrity worship and to identify gaps in the literature. Papers were identified through a systematic literature search and 62 were deemed relevant for inclusion in the review. These provided evidence that celebrity worship may be related to demographic factors (e.g. age); personality factors (e.g. dimensions of the psychoticismextraversion-neuroticism model, materialism); religiosity; behavioural and cognitive-behavioural factors (e.g. fantasy proneness, obsessive behaviours); feelings about the self or the world (e.g. self-esteem); cognitive factors (e.g. cognitive flexibility, critical thinking); relationships with others (e.g. attachment style, romantic relationship style); attitudes towards the body, eating, and cosmetic surgery; and psychological wellbeing (e.g. depression, anxiety). The results are used to help researchers understand the individual and psychosocial factors associated with celebrity worship, and directions for future research in this area are identified.

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“…A few studies have examined multiple identities such as LGB adolescents (Bond, 2018), colorism and gender (Dixon & Maddox, 2005), Muslim American youth (Saleem & Ramasubramanian, 2019), low-income families (Behm-Morawitz, Miller, & Lewallen, 2018), socioeconomic status and race (Taylor-Clark, Koh, & Viswanath, 2007), race and gender portrayals (Figueroa-Caballero, Mastro, & Stamps, 2019), and ethnic marginalization of Native Americans (Kopacz & Lee Lawton, 2011). However, they do not approach it through a critical lens by engaging with intersectionality as a methodological tool or theoretical concept.…”

Section: Intersectionality and Critical Media Effectsmentioning

confidence: 99%

Critical Media Effects Framework: Bridging Critical Cultural Communication and Media Effects through Power, Intersectionality, Context, and Agency

Ramasubramanian

Banjo

2020

Journal of Communication

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In this essay, we advance the Critical Media Effects (CME) framework as a way of bridging two major subfields of communication that seldom speak to one another: media effects scholarship and critical cultural communication. Critical Media Effects is situated within the dominant mode of social scientific theorizing within media effects scholarship and draws on four key interrelated concepts from critical cultural communication: power, intersectionality, context, and agency. Critical Media Effects advocates for greater reflexivity, rigor, and nuance in theorizing about media effects to better respond to the complexity and dynamicity of emerging global sociopolitical mediated contexts. Recommendations, salient examples, and future directions for co-creating a shared research roadmap for CME are discussed. Through this work of bridging, we hope to promote more collaborative partnerships, productive engagement, and mutual solidarity across these two important subfields to address the most pressing social issues and challenges of the world today.

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Parasocial Relationships with Media Personae: Why They Matter and How They Differ Among Heterosexual, Lesbian, Gay, and Bisexual Adolescents

Cited by 75 publications

References 39 publications

Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions

Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions

FANatics: Systematic literature review of factors associated with celebrity worship, and suggested directions for future research

Critical Media Effects Framework: Bridging Critical Cultural Communication and Media Effects through Power, Intersectionality, Context, and Agency

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