“…However, the existing evidence for the effectiveness of infant feeding interventions to prevent childhood obesity, including those delivered by HCPs in health care contexts, is inconsistent (Blake‐Lamb et al , ; Graziose, Downs, O’Brien, & Fanzo, ; Hesketh & Campbell, ; Laws et al , ; Matvienko‐Sikar et al , ; Redsell, Edmonds, Swift, & et al , ). Several systematic reviews have previously demonstrated variable effects of infant feeding interventions on both feeding and weight outcomes (Blake‐Lamb et al , ; Graziose et al , ; Hesketh & Campbell, ; Laws et al , ; Matvienko‐Sikar et al , ; Redsell et al , ). However, these reviews identified a number of methodological flaws and quality issues within existing interventions, including poor application or use of behaviour change theory (Hesketh & Campbell, ; Matvienko‐Sikar et al , ; Redsell et al , ), a lack of systematic approach to intervention development (Graziose et al , ), significant heterogeneity in outcome measurement and reporting (Laws et al , ; Matvienko‐Sikar et al , ), and an insufficient focus on the internal and external validity of the intervention (e.g., intervention fidelity delivery and adherence) (Redsell et al , ; Toomey et al , ).…”