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AbstractPurpose -The purpose of this paper is to report on how early years practitioners worked with the ORIM Framework to support work with parents to promote early literacy experiences. Design/methodology/approach -Co-produced Knowledge Exchange (KE) was used to develop and evaluate work with parents to facilitate their young children's literacy. Information was gathered in discussion groups, interviews with parents and practitioners and feedback from all the parties involved. Findings -Practitioners and families engaged with each other in the further development of an established literacy programme, and families demonstrated "ownership" of the co-produced knowledge after the end of the project. Research limitations/implications -Project design in co-produced research and KE is necessarily flexible. The focus is on practitioners' knowledge and ownership of the process, sharing knowledge with parents and enhancing children's experiences. Practical implications -Practices that can enhance parental engagement in their children's early literacy are varied and multiple and ORIM can be used flexibly to plan, develop and evaluate innovative and community -(and family -) specific practices. Social implications -Where parents have more knowledge of children's early literacy development they are in a better position to support them; for learning communities there are implications in terms of future development of work with families to support early literacy development. Originality/value -This paper contributes an original approach to the co-production of research with early years practitioners. It also identifies specific issues around the ethics of ownership in co-produced research.