Parents' Understanding, Perception, and Responses to Online Advertising Designed for Children

Cornish, Lara Spiteri

doi:10.1037/e585682013-001

Cited by 13 publications

(32 citation statements)

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“…Such endeavors are significant in that previous research (cf. Cornish ; Evans, Carlson, and Hoy ) has indicated that parents might not necessarily recognize some of these approaches as advertising. Thus, results obtained in the present study may or may not apply to all ad formats.…”

Section: Discussionmentioning

confidence: 99%

“…Other research (Cornish 2014;Evans, Carlson, and Hoy 2013) has found that parents themselves may not be aware of subtler forms of Internet ads. For example, parents have demonstrated a reduced understanding of advergames compared to television ads or online banners (Pieter et al 2016).…”

Section: Parental Concerns About Internet Advertising Mediates Regulamentioning

confidence: 99%

“…Future research should, therefore, test our model for different (specific) formats of Internet ads. Such endeavors are significant in that previous research (cf . Cornish 2014;Evans, Carlson, and Hoy 2013) has indicated that parents might not necessarily recognize some of these approaches as advertising.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

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Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation

Vijayalakshmi¹,

Lin²,

Laczniak³

2018

Journal of Consumer Affairs

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Recent research suggests that children are spending a significant amount of time on the Internet which increases their exposure to subtle, engaging, and interactive ads. As a result, policy makers have developed regulations intended to empower parents to manage their children's exposure to Internet advertising. However, prior research has not examined parental perceptions of these regulations. This article aims to identify (1) parents' regulatory preferences regarding children's exposure to Internet advertising and (2) whether (and how) parents' locus of control (LOC) drives their regulation preferences. Findings reveal that internal‐LOC parents prefer parental responsibility while external‐LOC parents prefer government regulations, parental responsibility, and involvement of independent organizations and firms. External‐LOC parents' preference is mediated by their concerns about Internet advertising and their tendency to have faith in regulation. Policy makers can use the findings to develop guidelines that better assist parents in influencing their children's Internet use.

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Section: Discussionmentioning

confidence: 99%

Section: Parental Concerns About Internet Advertising Mediates Regulamentioning

confidence: 99%

See 1 more Smart Citation

Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation

Vijayalakshmi¹,

Lin²,

Laczniak³

2018

Journal of Consumer Affairs

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“…Parents are viewed as having a responsibility to deter children from invasive marketing, yet with the rise of non-traditional marketing, it is unclear whether they have the knowledge and skills necessary to undertake this role. In a 2014 study, Spiteri Cornish found that parents recognize online persuasive techniques only when they themselves have been exposed to them (Cornish, 2014). However, most theory so far mainly focused on results from various interviews with children.…”

Section: Studies and Articlesmentioning

confidence: 99%

Investigating in what ways television consumption influences preschool aged children and their development

Kásler¹

2017

Veztud

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The media has repeatedly been connected to hindering the development of children. Particularly, an increase in aggressive behaviour and a decrease in creativity can be linked to children whose television consumption is above average (Valkenburg, 2001). Furthermore, the media is also said to increase the desire for consumption amongst children. Thus, the paper focuses on the way the regular viewing of television and advertisements, affect preschool children as consumers. This is achieved by comparing the drawings of several preschool children who all view the television for different time intervals. The first part of the study examines the television viewing habits of the children. While the second section of the study analyses the relationship between television consumption and the development of the children. The study was conducted with preschool children aged from 4 to 6 years in Hungary. The author discusses the outcomes of the discussions as well as the quality of the children's drawings and reflects on possible effects deriving from the television consumption of the children. To validate results, a children's phycologist also reviewed the drawings.

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“…Gençler web'in sosyal yaşam ile bereketli ve onlara ayrılmış cazibe merkezlerine sahip olduğu inancını taşımaktadırlar (Foehr, 2006;Székely, 2015;Voorveld ve van der Goot, 2013). Bireysel olarak kendi kendini geliştirme olanakları yaratan web'in potansiyeli, gençleri genel olarak sosyal medya ve web tabanlı oyunlar çerçevesinde gerçekleşen web bağlantıları ve etkileşimlerine sürekli olarak katılmaya teşvik eder (Kopecky, 2010;Cornish, 2014).…”

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Parents in the Process of Educational Impact in the Area of the Use of New Media by Children and Teenagers in the Family Environment

Tomczyk¹,

Wąsiński²

2017

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Parents' Understanding, Perception, and Responses to Online Advertising Designed for Children

Cited by 13 publications

References 0 publications

Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation

Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation

Investigating in what ways television consumption influences preschool aged children and their development

Parents in the Process of Educational Impact in the Area of the Use of New Media by Children and Teenagers in the Family Environment

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