“…One way to sustain or to increase bus patronage is to provide a more reliable bus system based on sound service planning and management. The first and most important factor in bus planning is the bus ridership, which affects reliability and level of crowding (Liu and Sinha, 2007, Sorratini et al, 2008, Fonzone et al, 2015 as well as pricing (Sakai et al, 2017, Xu et al, 2018.…”