Park Hop: Pilot Evaluation of an Inter-Agency Collaboration to Promote Park Awareness, Visitation, and Physical Activity in Greenville County, SC

Besenyi, Gina M.; Fair, Molly; Hughey, S. Morgan; Kaczynski, Andrew T.; Powers, Alicia; Dunlap, Eleanor; Team, LiveWell Greenville Park Hop

doi:10.18666/jpra-2015-v33-i4-6216

Cited by 2 publications

(2 citation statements)

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“…Other studies outline the planning of various public events and other activities in order to increase the visibility and attractiveness of various outdoor spaces. As such, Besenyi et al's (2015) study (Park Hop program), evaluates the effectiveness of a program to promote parks in their region and states that community members often have very limited knowledge of the resources available to them for physical activity. They also argue that a better knowledge of these resources can have a positive influence on their level of physical activity.…”

Section: Marketing and Communication In The Field Of Outdoor Recreationmentioning

confidence: 99%

“…Finally, technologies are an efficient means of communication with actual and potential clients who visit a nature park. The evaluation study of the Park Hop programme by Besenyi et al (2015) mentions the role that the Internet plays in the promotional campaign of the program. This site collected the names and email addresses of program participants.…”

Section: Marketing and Communication In The Field Of Outdoor Recreationmentioning

confidence: 99%

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Development and management of outdoor recreation: The case of Quebec

Roult

Auger

Garneau

et al. 2020

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Outdoor recreation is at the heart of several policies and measures with their goal being to reinforce the level of individuals' physical activity as well as the development of communities. This is even truer in Quebec where the provincial government recently published (2017) an important note regarding the importance of outdoor recreation in the development of Quebec society. In this perspective, this study, using a quantitative approach through a survey, aims to analyze how outdoor recreation is managed and supported by the Regional County Municipalities (RCM), key actors in the territorial and social development in Quebec, and, to identify the terms and conditions for the practice of these outdoor activities in the RCMs. This study shows that there is no gap between supply and demand. However, the results reveal the importance of supporting and subsidizing promoters and outdoor organizations in Quebec while breaking into segments the pool of practitioners in order to put in place targeted communication and promotion strategies while also promoting the use of new technological information.

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Section: Marketing and Communication In The Field Of Outdoor Recreationmentioning

confidence: 99%

Section: Marketing and Communication In The Field Of Outdoor Recreationmentioning

confidence: 99%