“…Policyholders evaluate guarantees, e.g., based on individual risk preferences, i.e., the willingness-to-pay for a contract and a certain guarantee can be derived through expected utility theory, or empirically by the use of surveys (see Gatzert and Schmeiser [20]). This forms another stream of literature that focuses on the willingness-to-pay for guarantees in life insurance comprising studies, amongst others, by Broeders, Chen, and Koos [21], Gatzert, Huber, and Schmeiser [22], Gatzert, Holzmüller, and Schmeiser [23], Maurer, Rogalla, and Siegelin [24], and Bohnert, Born, and Gatzert [25]. As illustrated in Gatzert and Schmeiser [20], a guarantee's risk-neutral value (lower limit) and the consumers' willingness-to-pay for such a guarantee (upper limit) form a premium agreement range for a market premium.…”