This paper analyzes a subset of data from a project that sought to transfer knowledge and skills around design led approaches for service improvement to teams working in Health and Social Care in the United Kingdom. Through this analysis the authors sought to understand the range of responses that individual participants had to undertaking service improvement work in a design led project. This was a qualitative study using interviews to gain reflections from participants. These interview transcripts were analyzed using framework analysis. Participants were recruited from three disparate organizations, a public health team of a local authority, a mental health charity and a UK National Health Service mental health initiative. Six main themes were identified, namely; design practice, collaborative working, creating an environment for innovation, team skills and attitudes and transfer of knowledge. The findings suggest that the design approach can contribute to a range of factors that have been identified as valuable for innovative teams. The paper adds to the evidence base and supports further exploration of the use of design in Service improvement and wider innovation endeavours.