“…Among both influential and lesser-known participants of Netzpolitik, as this community is currently known, one of the main concerns has been around the construction of "personality profiles"-the automated analysis of personal information to make decisions and predict behavior, particularly when combined with biometric data. 2 Simultaneously, as the recipient of a grant from the European Research Council (ERC), in which I am legally bound to uphold European General Data Protection Regulation (GDPR), like other anthropologists I have been compelled to think carefully about it (Cant, 2020;Humphris, 2018;Salinas, 2023;Yuill, 2018). What makes this question unusually acute in this context is the cultural overlap between these two phenomena.…”