On the basis of rotating drum analogue experiments, we describe a fragmentation process acting within debris flows during transport and its influence on rheologic behavior. Our hypothesis is based on a detailed textural analysis including granulometry, clast morphology, and rheologic properties of the fluid matrix. Results of the experiments point out that breakage of certain granulometric classes produces fine particles like fine sand and silt. The population growth of fine clasts with time leads to an increase in yield strength and viscosity that progressively modifies the rheologic behavior. From a textural point of view, this is reflected in a bimodal granulometric distribution. Up to now this characteristic has been explained as the effect of bulking and/or sedimentation processes during transport. Our experimental results show that the type of fragmentation depends on particle size and is the consequence of strong clast-clast interaction and clast-fluid interactions. Coarse particles develop small fractures which cause the loss of sharp edges and asperities. Medium-sized particles develop through-going fractures that cause them to break apart. The latter process explains why intermediate granulometric classes progressively diminish with time in debris flows. Analogue experiments enable us to study the efficacy of clast fragmentation in modifying the textural character and flow behavior of debris flows without the influence of external factors such as erosion and sedimentation. The obtained results constitute the base of a new approach for modeling debris flow dynamics.