2022
DOI: 10.1108/mrjiam-01-2022-1258
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Partners we can trust: the role of employee engagement influencing partnerships’ relationship quality in the voluntary sector

Abstract: Purpose This paper aims to explore if employee engagement (EE) influences the relationship quality of long-term partnerships between non-profit organisations (NPO) and for-profit organisations (FPO) and offer a theoretical framework for NPO and FPO long-term partnerships’ success based on the literature. Design/methodology/approach The study resorts to qualitative research, and through 45 in-depth structured interviews with NPO and FPO employees, this paper intends to investigate the theoretical framework us… Show more

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Cited by 4 publications
(2 citation statements)
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“…behavioral intention and co-creation. Hence, new factors may be employed like stakeholder engagement (Hollebeek et al , 2022), brand trust (Hollebeek et al , 2019), employee engagement (Marques et al , 2022), perceived value and self-identification (Kahraman and Cifci, 2022; Bahri-Ammari et al , 2021; Rather and Hollebeek, 2019), brand coolness (Khoi and Le, 2022), brand attachment/experience, cautious travel intents and travel avoidance (Zorlu et al , 2022; Jaziri and Rather, 2022; Sánchez-Cañizares et al , 2021), which can also produce additional insights during/after COVID-19. Finally, this paper explored the moderating effect of psychological fear and protection motivation; therefore, future scholars are advised to study extra -interaction variables such as behavioral control or socio-demographic factors like gender or age in investigating the study's relationships (Kautish et al , 2022; Pansari and Kumar, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…behavioral intention and co-creation. Hence, new factors may be employed like stakeholder engagement (Hollebeek et al , 2022), brand trust (Hollebeek et al , 2019), employee engagement (Marques et al , 2022), perceived value and self-identification (Kahraman and Cifci, 2022; Bahri-Ammari et al , 2021; Rather and Hollebeek, 2019), brand coolness (Khoi and Le, 2022), brand attachment/experience, cautious travel intents and travel avoidance (Zorlu et al , 2022; Jaziri and Rather, 2022; Sánchez-Cañizares et al , 2021), which can also produce additional insights during/after COVID-19. Finally, this paper explored the moderating effect of psychological fear and protection motivation; therefore, future scholars are advised to study extra -interaction variables such as behavioral control or socio-demographic factors like gender or age in investigating the study's relationships (Kautish et al , 2022; Pansari and Kumar, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…The deductive method can be appropriate when having predetermined categories through a comprehensive overview of relevant literature [50], while being useful for findings consolidation obtained from a foundational model [51]. The deductive thematic analysis allows scholars to look for reasonable explanations that are supported by empirical data [52]. At the same time, inductive thematic analysis can benefit scholars in confirming the constructs and generate significant sub-themes [53].…”
Section: Hybrid Thematic Analysismentioning
confidence: 99%