Partnerships for Sustainable Tourism Development in the Cultural Heritage Sites

El-Khadrawy, Reham Kamel; Attia, Amr Abdalla Abdelaziz; Rashed, Rowaida

doi:10.1007/978-3-030-74482-3_5

Cited by 2 publications

(1 citation statement)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Therefore, heritage site conservation should be incorporated to preserve, conserve, reconstruct, and continue the restoration of heritage structures and activities. This will maintain the society's social-economic and political values (El et al, 2022).…”

Section: Concept Of Sustainable Conservationmentioning

confidence: 99%

Fostering Market Penetration Strategies for Sustainable Conservation of Heritage Sites in Nyeri County, Kenya

Kinyua

2023

JHTM

View full text Add to dashboard Cite

Sustainable conservation has become popular in tourism, accepted by developers and stakeholders as an economically viable, socially acceptable, and environmentally friendly model for heritage tourism development models. However, heritage tourism encounters challenges like cultural commercialization, deterioration, development pressure, marketing gaps, and insufficient maintenance. Consequently, Kenya has prioritized long-term heritage tourism development goals to realize Vision 2030. This paper examines how market penetration strategies can leverage the sustainable conservation of heritage sites in Nyeri County, Kenya. The study adopted a cross-sectional descriptive survey design, targeting the local community members, tourists visiting the heritage sites, key informants from the local government of Nyeri, officials from the National Museums of Kenya, and site supervisors. The sample size was 762 respondents, 11 were interviewed, and 752 were administered questionnaires. The results of correlation analysis revealed that market penetration strategies exhibited a positive and statistically significant relationship with sustainable conservation (r=0.620, P=0.000), explaining 38.4% of heritage sites' sustainable conservation variations. The study concludes that market penetration catalyzes the sustainable preservation of heritage sites. The study recommends integrating heritage sites into the County's economic plans and employing a comprehensive approach that engages the local community at all stages. This approach should encompass these sites' social, cultural, and economic importance for the local population. Furthermore, the findings highlight the need for a collaborative effort involving multiple government levels and diverse agencies to develop, expand, and market heritage products, with due consideration for biodiversity conservation. Keywords: Biodiversity, Heritage Sites, Market Penetration Strategies, Nyeri County, Sustainable Conservation, Tourism.

show abstract

Section: Concept Of Sustainable Conservationmentioning

confidence: 99%

Fostering Market Penetration Strategies for Sustainable Conservation of Heritage Sites in Nyeri County, Kenya

Kinyua

2023

JHTM

View full text Add to dashboard Cite

show abstract

Reflections on the Preservation of Tunisian Cultural Heritage in a Post-crisis Context: Between Digitalization and Innovative Promotional Techniques

Yahia

Bouslama

2023

Preservation, Digital Technology &Amp; Culture

View full text Add to dashboard Cite

The revival of the value of cultural heritage is imperative for the conservation of this asset. An anchoring between past and present is essential for any nation concerned with preserving this rich heritage, and protecting it from deperdition. A new conceptualization of the preservation of Tunisian cultural heritage in a post-crisis context integrates the role of the state as well as the private sector/NGOs and international institutions to conserve and subsequently promote this heritage. This approach tends to revive certain components of cultural heritage and to revitalize the economic sphere that revolves around it. This research focuses on the integration of digitalization and innovative techniques in order to preserve or even promote Tunisia’s cultural heritage. Qualitative research, through the combination of in-depth interviews and focus groups, was carried out with the governmental sector, private/NGOs and foreign institutions whose aim is to promote this heritage. The combination of the results of these sectors tends to provide a pragmatic picture of the current post-crisis situation in addition to important managerial contributions. An analysis of the qualitative corpus via T-LAB Plus 2022 made it possible to identify the technologies most mentioned by the respondents.

show abstract

Partnerships for Sustainable Tourism Development in the Cultural Heritage Sites

Cited by 2 publications

References 1 publication

Fostering Market Penetration Strategies for Sustainable Conservation of Heritage Sites in Nyeri County, Kenya

Fostering Market Penetration Strategies for Sustainable Conservation of Heritage Sites in Nyeri County, Kenya

Reflections on the Preservation of Tunisian Cultural Heritage in a Post-crisis Context: Between Digitalization and Innovative Promotional Techniques

Contact Info

Product

Resources

About