a b s t r a c tThis paper details the importance of brightness in relation to laser beams. The 'brightness' of lasers is a term that is generally not given much attention in laser applications or in published literature. With this said, it is theoretically and practically an important parameter in laser-material processing. This study is first of a kind which emphasizes in-depth, the concept of brightness of lasers by firstly reviewing the existing literature and the progress with high brightness laser-material processes. Secondly, the techniques used to enhance the laser beam brightness are also reviewed. In addition, we review the brightness fundamentals and rationalize why brightness of lasers is an important concept. Moreover, an update on the analytical technique to determine brightness using the current empirical equations is also provided. A modified equation to determine the laser beam brightness is introduced thereafter. Furthermore, research studies previously conducted to modify laser design to affect laser beam brightness are also discussed. The paper not only involves a review of the techniques used to improve laser beam brightness but also reviews how bright lasers can be employed to enhance/improve laser process capabilities and cost reduction of the laser assisted processes in manufacturing.