“…As the services literature highlights, process variation leads to inconsistent service quality (e.g., Frei, Kalakota, Leone, & Marx, 1999) and lower overall profitability (e.g., Heskett, Jones, Loveman, Sasser, & Schlesinger, 2008). Physicians must balance these standards with individualized care that meets patient needs (Berry Jaeker & Tucker, 2016). Physicians must balance these standards with individualized care that meets patient needs (Berry Jaeker & Tucker, 2016).…”