Pasture A2-β Pure Milk Marketing Strategy

Abstract

Objective: To explore the market status, consumer attitudes and marketing strategies of A2-β pure milk from pasture. Methods: Questionnaire was used to pasture A2-β casein pure milk for market research and consumer attitudes survey, using the SWOT analysis method summary analysis A2-β casein pure milk marketing environment, the current situation of market of A2-β casein pure milk consumer attitudes and put forward the corresponding marketing strategy, using the method of controlled experiment prove the feasibility of the proposed marketing strategy has certain. Results: Altogether collected 360 effective questionnaires, and analyzes the basic information of the questionnaire and the market present situation and the analysis of the consumers' attitude and the traditional marketing strategy and marketing strategy in increasing consumer purchasing power, optimization of pasture image, expand the pure milk market influence as well as comparative analysis on the consumers' attitude (P < 0.05). Conclusion: The marketing strategy proposed in this paper is superior to the traditional marketing strategy in improving consumers' purchasing power, optimizing the image of pasture, expanding the influence of pure milk market and consumers' consumption attitude.