“…There is a related literature which shows the superiority of royalty licensing and licensing with a combination of fixed-fee and royalty when the licenser and the licensees compete in the product market (see, e.g., Rockett, 1990;Wang, 1998Wang, , 2002Wang and Yang, 1999;Filippini, 2001;Mukherjee and Balasubramanian, 2001;Faulí-Oller and Sandonis, 2002;Fosfuri, 2004;Kabiraj, 2005;Poddar and Sinha, 2005;Mukherjee, 2007). The competition softening effect of output royalty makes the royalty licensing preferable than fixed-fee licensing if the licenser and the licensees compete in the product market.…”