Use of social media is increasing rapidly, including for health issues and especially for those with diabetes. Among health care personnel there is also a steady increase of social media use. 1,2 This increase in use is generally good for those who are able to actively participate in, or follow the online discussions, but one pattern we see is that patients, health care personnel, and patient organizations discuss diabetes very differently. This can lead to lack of common ground when these stakeholders communicate about the disease and a gap in understanding of one another's point of view. Patients, patient organizations, and health care personnel organize in various forms of social media groups-such as Facebook, where some organize in closed groups whereas others prefer open groups. 3,4 Of these three groups, patients seems to be the most common users of social media for health issues, with the most members and followers. One of the main reasons is that individuals living with the disease need frequent and detailed follow-up. Because health care personnel have limited ability to provide this due to their busy work schedules, patients are turning to one another with questions and answers about diabetes self-management on social media.