This paper explores several etymological, semantic, sociolinguistic, and methodological issues that have, in my opinion, impeded the progress of consciousness research and discourse; and I offer some suggestions that are hopefully worthy of consideration and further discussion.
I review the historical and extant conflation of terms in the literature; a plethora of published definitions and types of consciousness; and I call for greater “semantic lucidity”. I critique the rationale underpinning the search for the neural correlates of consciousness; advocate for greater adherence to the requirements of an operational definition in research; and discuss the notion of consciousness as a ‘process’ versus the premise of consciousness as a tangible ‘thing’ that can somehow be found in a particular locus within the material substrate of the nervous system.