The article examines how the implementation of ESG standards and environmental technologies in an industrial enterprise can influence the motivational profile of employees. To do this, the authors built and studied the motivational profile of 30 employees of production departments, as a result of which 4 groups of motivational profiles were identified: socially oriented, individualists, creative and independent, and piecework wages. As a result of the environmental technologies implementation, wages at the enterprise increased, and all respondents also participated in the implementation of lean production tools in their departments. Hypothetically, this should have reduced the importance of the salary factor among those who placed it in leading positions and increased the need for creative work among all participants. The first hypothesis was not confirmed: the wage factor remained at the same level among the same respondents, which indicates its stability. Overall, this group makes up less than 10% of all respondents. The second hypothesis was confirmed: in the remaining groups the need for interesting and creative work increased. Thus, the implementation of ESG standards and environmental technologies has a positive effect on the creative potential of employees.