Highway traffic officers (HTOs) are often exposed to life-threatening workplace incidents while performing their duties. However, scant research has been undertaken to address these safety concerns. This research explores case study data from highway incident reports (held by National Highways, a UK government company) and employs deep neural network (DNN) in unearthing patterns which inform safety decision makers on pertinent safety challenges confronting HTOs. A mixed philosophical stance of positivism and interpretivism was adopted to synthesise the findings made. A four-phase sequential method was implemented to evaluate the validity of the research viz.: (i) architectural design; (ii) data exploration; (iii) predictive modelling; and (iv) performance evaluation. The DNN model’s predictive performance is benchmarked against three other machine learning models, namely Support Vector Machines (SVM), Random Forest (RF), and Naïve Bayes (NB). The DNN model outperformed the other three models. Findings from the data exploration also show that most work operations undertaken by HTOs have a medium risk level with night shifts posing the greatest risk challenges. Carriageways and traffic management enclosures had the highest incident occurrence. This is the first study to uncover such hidden patterns and predict risk levels using a database specifically for HTOs. This study presents evidence-based information for proactive risk management for HTOs.