This paper examines the effects of growing land pressure on the distribution and quality of cropland allocations on customary tenured land (CTL) in Swaziland. Within the wider Sub‐Saharan context, the reform of indigenous tenure systems is now generally seen as a process of adaptation rather than replacement. The legal recognition of (existing and future) user rights is considered a practical way forward. This essentially rights‐based approach may divert attention from technical inadequacies indigenous systems may have, particularly under conditions of increasing land pressure. The case of CTL substantiates such shortcomings. CTL has seen a marked growth in population and land allocations since Independence. This had led to concerns on the land distribution efficiency in view of the improved agricultural production required to sustain the increasing number of rural households. By analysing historical changes in the number, size and quality of cropland allocations in selected rural communities, this paper demonstrates the occurrence of a high degree of inconsistency in cropland distribution at the community level, as well as inefficient land distribution at higher levels of scale. These shortcomings threaten the sustainability of the local agricultural production systems, and will need to be addressed in any meaningful reform process.