2021
DOI: 10.1002/cpe.6546
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Pattern2Vec: Representation of clickstream data sequences for learning user navigational behavior

Abstract: Word embedding approaches represent data sequences to handle their contextual meaning in the NLP tasks. Nowadays, there is an emerging need to understand the user behavior patterns over navigational clickstream data. However, representing the URL data sequences utilizing existing embedding approaches to cluster users' behavior with unsupervised machine learning tasks is a challenging task. This study introduces the Patter2Vec embedding approach using a representation vector to construct contextual, precise, an… Show more

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Cited by 39 publications
(17 citation statements)
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“…There exist studies that focus on analyzing the quality of the software [45,46]. However, in this study, we leave out the software quality analysis for future work.There are studies that focus on understanding users' actions by analyzing the user-system interaction data [47][48][49]. This study analyzes the users' behaviors based on their psychometric test data.…”
Section: Literature Reviewmentioning
confidence: 99%
“…There exist studies that focus on analyzing the quality of the software [45,46]. However, in this study, we leave out the software quality analysis for future work.There are studies that focus on understanding users' actions by analyzing the user-system interaction data [47][48][49]. This study analyzes the users' behaviors based on their psychometric test data.…”
Section: Literature Reviewmentioning
confidence: 99%
“…There are studies that focus on understanding the user behaviors by analyzing user actions in different domains [28,31,34,35,38]. Also, some studies investigate the software quality [32,33].…”
Section: Literature Surveymentioning
confidence: 99%
“…Unlike these studies, we focus on machine learning workflows for frequent itemsets mining. There exists some studies that focus on using association rule mining 41,44 and sequential pattern mining libraries [56][57][58] of big data processing frameworks for different purposes. Here, we only focus on utilizing association rule mining and sequential pattern mining algorithms for recommendation systems.…”
Section: Literature Reviewmentioning
confidence: 99%