“…In a number of studies, the most frequently cited reasons not to seek treatment were not being ready to stop using, 10 , 12 , 52 not accepting that there was a problem with use, 13 , 39 , 42 , 50 , 51 or other attitudes about treatment. 8 , 11 , 14 , 44 , 45 , 47 , 48 Stages of readiness to change must be considered when looking at the impact of stigma, 60 , 62 , 83 as it stands to reason that someone who does not recognize they have a problem with drug or alcohol use at all will not be particularly influenced by perceived stigma against substance-use treatment, as the idea of getting treatment does not enter their consciousness. In other words, if one wishes to measure the influence of stigma on treatment seeking, first one must know where the sample falls in terms of problem recognition.…”