This paper investigates deliberate metaphors in the Pauline epistles in the
framework of Deliberate Metaphor Theory (DMT), which targets metaphors that
require conscious processing (Steen,
2009), but also with reference to other threads of metaphor research
that pay attention to phenomena of deliberateness. Focus is on metaphors that
exhibit deliberateness through their content. For these metaphors, deliberateness
emerges through alienation, which highlights the differences between the two
domains that are brought together in the metaphor. Three techniques of alienation
are identified, using an ill-fitting literal (or source) domain for the metaphor,
using contradicting source domains for the same metaphor, and using an internally
flawed source domain. Many of these metaphors are motivated in that they convey a
clear message that emerges through the alienation.