Pay as You Speed, ISA with incentives for not speeding: Results and interpretation of speed data

Lahrmann, Harry; Agerholm, Niels; Tradišauskas, Nerius; Berthelsen, Kasper Klitgaard; Harms, Lisbeth

doi:10.1016/j.aap.2011.03.015

Cited by 56 publications

(22 citation statements)

References 7 publications

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“…The introduction of in-vehicle monitoring devices would also promote such goals. However, the former would circumvent the low social acceptability regarding mandatory monitoring technologies [16]. The study had three main limitations.…”

Section: Discussionmentioning

confidence: 99%

The role of fines and rewards in the self-regulation of young drivers

Elias

2017

Eur. Transp. Res. Rev.

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Purpose The current study examined the relations between objective and subjective measures of driving patterns, focusing on traffic violations. In addition, the study explored the potential use of rewards in order to modify driving behaviors and examined the relationship between attitudinal and demographic variables and the frequency of speeding. Method We acquired subjective and objective data on driving behaviors in a sample of 114 young student drivers in Israel's Southern region. We used a survey to acquire data on the participants' history of violations, self-reported driving behavior, and subjective attitudes towards risks and fines. We then examined the participants' objective driving behaviors using Get Location, a specifically designed smartphone application. Results We found a substantive gap between subjective and objective data regarding traffic violations, but they were also significantly correlated. The demographic variables, including gender, failed to distinguish between frequent and non-frequent speeders, while attitudinal variables succeeded. Frequent speeders required a significantly higher potential reward, as well as a higher fine to motivate behavioral changes. Conclusion Self-reported data can serve as a reasonable proxy for measuring the tendency to adopt particular driving patterns, including the tendency to engage in violations. In addition, the use of rewards can complement or possibly replace the reliance on negative sanctions in order to modify behavior.

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Section: Discussionmentioning

confidence: 99%

The role of fines and rewards in the self-regulation of young drivers

Elias

2017

Eur. Transp. Res. Rev.

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“…Other notable PAYD studies include an eight month study conducted in The Netherlands (Bolderdijk et al, 2011) and a Danish ISA trial that incorporated PAYD principles (Lahrmann et al, 2012). Bolderdijk et al (2011) found a small drop in speeding behaviour (from 18.6% of the distance to 17.6%), however this increased to 20.5% once the intervention was withdrawn.…”

Section: Financial Incentivesmentioning

confidence: 97%

Evaluating changes in driver behaviour: A risk profiling approach

Ellison

Bliemer

Greaves

2015

Accident Analysis & Prevention

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“…Information that makes the road user aware of the error may then influence behaviour. In a Danish trial of Intelligent Speed Adaptation (ISA; systems that help drivers comply with speed limits; Lahrmann et al, 2012), drivers were informed by a voice message when the speed limit was exceeded. The system was informative only and did not prevent speeding.…”

Section: Unconscious Errorsmentioning

confidence: 99%

A theoretical perspective on road safety communication campaigns

Elvik

2016

Accident Analysis & Prevention

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This paper proposes a theoretical perspective on road safety communication campaigns, which may help in identifying the conditions under which such campaigns can be effective. The paper proposes that, from a theoretical point of view, it is reasonable to assume that road user behaviour is, by and large, subjectively rational. This means that road users are assumed to behave the way they think is best. If this assumption is accepted, the best theoretical prediction is that road safety campaigns consisting of persuasive messages only will have no effect on road user behaviour and accordingly no effect on accidents. This theoretical prediction is not supported by meta-analyses of studies that have evaluated the effects of road safety communication campaigns. These analyses conclude that, on the average, such campaigns are associated with an accident reduction. The paper discusses whether this finding can be explained theoretically. The discussion relies on the distinction made by many modern theorists between bounded and perfect rationality. Road user behaviour is characterised by bounded rationality. Hence, if road users can gain insight into the bounds of their rationality, so that they see advantages to themselves of changing behaviour, they are likely to do so. It is, however, largely unknown whether such a mechanism explains why some road safety communication campaigns have been found to be more effective than others.

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Pay as You Speed, ISA with incentives for not speeding: Results and interpretation of speed data

Cited by 56 publications

References 7 publications

The role of fines and rewards in the self-regulation of young drivers

The role of fines and rewards in the self-regulation of young drivers

Evaluating changes in driver behaviour: A risk profiling approach

A theoretical perspective on road safety communication campaigns

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