“…To take one particularly prominent example, the nature‐as‐service‐provider framework, including the concept of ES and associated programs, such as payments for ES (PES), has been successful in driving conservation efforts in many locales, for example, wolf conservation in the U.S. northwest and Finland, where compensation payments to ranchers have been a central part of conservation efforts (Muhly & Musiani ; Hiedanpää et al. ). Another example comes from Switzerland, where the Landscape Quality Contribution program ( Contribution à la qualité du paysage ), which provides payments to promote aspects of landscape quality, such as increased biodiversity and reduced erosion, expanded in the 3 years following its 2014 launch to the point where it was working with three‐quarters of farmers in the country (OFAG ).…”