2023
DOI: 10.1177/15423166231220706
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Peacebuilding and Social Change Through Soap Opera: The Two Elements of Moral Authority of ‘Team Kenya’

Stefanie Pukallus,
Laura A. C. M. Brouwers

Abstract: Thus far, the success of soap operas in peacebuilding and their contribution to social change have been attributed to the edutainment format they usually take. The edutainment format is indeed an essential element of success, but it alone does not reveal the basis for soap operas’ influence on audiences and societies. We therefore argue that for soap operas to have a transformative peacebuilding effect, to contribute to the learning of non-violent engagement with conflict and thereby to enable social change an… Show more

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