Peak-Load Pricing in Higher Education

Avila, Manuel

doi:10.1080/00220973.1972.11011328

Cited by 2 publications

(2 citation statements)

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“…Berg and Hoenack refer to tuition which varies according to cost of the program as ''cost-related tuition.'' Avila (1972) proposed differential or peak-load pricing in higher education as a solution to the costly under-utilization of the facilities of higher education in the face of rising enrollments, arguing that colleges can eliminate the costs of adding new buildings while adding to their revenues. As far as the author has been able to determine, higher education administrators have failed to implement Avila's proposal.…”

Section: Introductionmentioning

confidence: 99%

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Peak-Load Pricing and Facility Utilization in Higher Education

Coats¹

1995

Journal of Marketing for Higher Education

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Buildings and facilities are a very large part of the cost of operating an institution of higher education. Yet some colleges and universities find that these facilities are often idle during certain times of the day or seasons of the year, while at other times facility capacity is inadequate. Pricing policies can be developed to encourage more efficient use of facilities and reduce the need for capital and operating funding from the state or private sources.A survey of over 400 students at the author's institution indicates that students would be responsive to the discounts in ways that would make it cost effective to offer such discounts.

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Section: Introductionmentioning

confidence: 99%

“…Charging different prices according to time-of-day or time-of-year differences is a type of cost-related tuition. As Avila (1972) and Berg and Hoenack (1987) argue, this type of pricing leads to greater efficiency of resource use.…”

Section: Introductionmentioning

confidence: 99%