Pedal Power to the People? Cycle Tourism and Local Economic Development in Cuba

Abstract

Summary Cycle tourism is a rapidly growing niche sector of the tourism industry and has been highlighted for its potential as a tool for socio-economic development, particularly in rural communities. Although tourism is well established in Cuba, it is primarily beach-based and massively controlled by state entities. However, Cuba has recently made a series of legislative changes intended to grow private sector small business opportunities. These changes open up the possibility for Cuban people to play a greater economic role in tourism than previously, if opportunities can be identified and challenges overcome. This case study considers the potential of cycle tourism as a form of people-powering tourism in Cuba. Using interview, field-based, and textual data, this case study maps the current state of cycle tourism, its actors and their interactions, and the opportunities, current challenges, and requirements to grow people-powering cycling tourism in Cuba. Information © The Author 2023