“…In previous studies, many scholars pointed out that some demographic and socio-economic factors might be the major reasons that prevented farmers from adopting AGP behavior (Li et al, 2020). In addition to individual endowment (e.g., gender, age, education degree) (Yu et al, 2021), household characteristics (e.g., family income, off-farm income ratio, farm income ratio, e-commerce adoption) Xie and Huang, 2021), farming conditions (e.g., farm size, degree of farmland fragmentation; land transfer) (Qi et al, 2021;Xie and Huang, 2021), farmers' AGP behavior might be affected by social factors (e.g., training, cooperative, social capital, experience sharing, peer effects, supervision, government subsidies, government propaganda, community governance) (Kassie et al, 2013;Xie and Huang, 2021;Thu et al, 2020;Yu et al, 2022;Zhang et al, 2018;Li et al, 2019;Yi et al, 2021;Niu et al, 2022) and market environment (e.g., expected price) (Zhao et al, 2018). In terms of measuring AGP behavior, most of the existing research has extended in two directions.…”