“…The race literature describes the diffusion and evolution of regulations, explaining adoption patterns as a function of competitive relationships between political entities. The same patterns can appear in the private sector: Firms improve their own local social and environmental performance by adopting the competitors' performance standards, even absent regulation (Cao, Liang, & Zhan, 2019; Mosley & Uno, 2007; Saikawa, 2013). These social and environmental improvements are attractive to stakeholders including investors (Heinzle, Boey Ying Yip, & Low Yu Xing, 2013; Mackey, Mackey, & Barney, 2007), employees (Singh, Syal, Grady, & Korkmaz, 2010; Turban & Greening, 1997), suppliers (Hyatt & Berente, 2017; Josserand, Kaine, & Nikolova, 2018), consumers (Zhang & Zhu, 2019), and society (Anbarasan, 2018; Cadez, Czerny, & Letmathe, 2019).…”