The Ministry of Education Malaysia (MOE) has discovered that pupils were falling behind in Malay language literacy and sought to remedy the situation through the implementation of specific measures. This concept paper aims to identify factors that can contribute to that phenomenon among pupils under the “Program Pemulihan Khas” (Special Recovery Programme). Some factors were the impact of the COVID-19 pandemic, poor reading skills and the lack of appropriate usage of “Bahan Bantu Mengajar” (BBM) (teaching aids). Subsequently, the paper elucidates measures executed by various parties, like teachers, schools, MOE and the authorities, to overcome the phenomenon. For instance, the provision of guidance by teachers, the introduction of remedial education programmes and the utilisation of BBMs were employed to sustain the pupils. In conclusion, continuous effort and commitment from all parties are required to propel the education sector in line with globalisation. This study is expected to catalyse deeper research to bridge the educational gap in Malaysia. An examination of the implications of poor literacy on society and the country can be conducted for further research.