Abstract-This study aims to construct an agent-driven advertising framework for allowing agent-peers to distribute ad-videos to their potential customers and robust online marketing communication channels for smooth functioning of the Video-on-Demand (VoD) systems in unstructured Peer-to-Peer (P2P) overlay networks. In particular, the framework does not rely on a centralized collection server, but depends more on agent-peers that better meet customer needs and can transform a server load into scalable bandwidths with availability and high system reliability. However, in large-scale networks, it is important to reduce the load imposed on the server resources. This paper examines the problem of characterizing and assessing the local impact of the load imposed on the peer-level underlay networks by analyzing the kurtosis properties of packet inter-arrival time distribution on a P2P network. In addition, we analyzed the observed global impact of the load imposed for film-data replication to eliminate potential network bottlenecks using an extended density-based clustering (DENCLUE) algorithm of P2P overlay traffic on the agent-level underlay. The results indicate appropriate replication effective in system performance. It also points to the enormous potential of agent-level advertising in enhancing predetermined marketing objectives.Index Terms-Overlay Networks, Peer-to-Peer Systems, Video-on-Demand, Multimedia Communications, Internet Advertising.
I. INTRODUCTIONWith ever-increasing attention to the study of online peer-to-peer (P2P) advertising mechanisms [1], a concomitant approach has arisen in delivering marketing messages to attract customers in order to achieve business model innovation. Existing P2P advertising systems, such as[5], or PeerMatrix advertising delivery services are accomplished through combination of P2P file sharing and advertising service. Peers can issue search operations to a web portal server (i.e. Mininova [6]), which provides videos or files catalog using a keyword or comprehensive query. Thereby, the search results with ad files or videos of the advertisers might be downloaded from other peers or seeds and viewed by the target consumers of the advertisement in P2P file-sharing networks. From the point of view of advertisers, advertising and circulation revenue can efficiently track click-count totals and historical data. Compared to non-P2P, online advertising includes contextual ads on search engine results, web banner advertising, social network advertising (e.g. facebook, orkut, myspace, bebo, friendster etc.), and e-mail advertising. P2P networks are more socially-aware [7] and service-oriented [8] because they can self-organize and decentralize communication. Therefore, advertising mechanisms with P2P technology can be more productive in helping advertisers reach their target audiences through a wide range of media, which includes P2P video-on-demand (VoD) service, advertising-supported (ad-funded) VoD, P2P TV, P2P file sharing networks, and other P2P related technologies.In recent...