Handbook of Peer-to-Peer Networking 2009
DOI: 10.1007/978-0-387-09751-0_1
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Peer-to-Peer Networking and Applications: Synopsis and Research Directions

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Cited by 26 publications
(16 citation statements)
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“…In these networks, as users join the overlay, they share their own resources with the whole network, and as they leave, they take their resources with them. This means that by joining and leaving, the capacity of the whole network will adapt automatically and it gets bigger or smaller based on its user base [1]. The scalability of P2P networks comes from this dynamic nature.…”
Section: Introductionmentioning
confidence: 99%
“…In these networks, as users join the overlay, they share their own resources with the whole network, and as they leave, they take their resources with them. This means that by joining and leaving, the capacity of the whole network will adapt automatically and it gets bigger or smaller based on its user base [1]. The scalability of P2P networks comes from this dynamic nature.…”
Section: Introductionmentioning
confidence: 99%
“…With ever-increasing attention to the study of online peer-to-peer (P2P) advertising mechanisms [1], a concomitant approach has arisen in delivering marketing messages to attract customers in order to achieve business model innovation. Existing P2P advertising systems, such as ZapShares [2], MediaDefender [3], P2Pads [4], P2Pwords [5], or PeerMatrix advertising delivery services are accomplished through combination of P2P file sharing and advertising service.…”
Section: Introductionmentioning
confidence: 99%
“…For instance, a toy or a snack advertisement might link to cartoon videos. Hence, a concomitant need has arisen for the delivery of marketing messages to attract customers to the P2P VoD environments [6]. A P2P VoD computing environment can be an ideal platform on which to display advertisements.…”
Section: Introductionmentioning
confidence: 99%